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Category Archives: Marketing

  1. From viral to permission marketing: what is your strategy?

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    April 12, 2016 by Alessio Bartoli

    Content Marketing

    Virus, meme, word of mouth or permission marketing. Get the right insight for your content strategy.

  2. Wackaging: the friendly brand era

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    March 28, 2016 by Alessio Bartoli

    Innocent Drinks

    Wackaging is the cutesy and overly familiar tone of voice used on packaging copy. Here are some examples