Tag Archives: Marketing

  1. Content marketing: 3 insights from Kevin Spacey


    April 26, 2016 by Alessio Bartoli

    Kevin Spacey Speech

    Kevin Spacey was a keynote speaker at the Content Marketing Institute Conference in 2014. Here is what he had to say about contents and storytelling.

  2. From viral to permission marketing: what is your strategy?

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    April 12, 2016 by Alessio Bartoli

    Content Marketing

    Virus, meme, word of mouth or permission marketing. Get the right insight for your content strategy.

  3. Simon Sinek: How great leaders inspire action

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    March 28, 2016 by Alessio Bartoli

    Simon Sinek

    In 2009 Simon Sinek explained the golden circle at TED. Watch the video

  4. Wackaging: the friendly brand era

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    March 28, 2016 by Alessio Bartoli

    Innocent Drinks

    Wackaging is the cutesy and overly familiar tone of voice used on packaging copy. Here are some examples